SeaLife Centre Explainer Video Animation Case Study
SEALIFE CENTRE VIDEO OBJECTIVE
Explainify was commissioned by the SeaLife Centre to develop an engaging explainer video animation to promote their aquariums. This campaign aimed to captivate children and families with a vibrant and uplifting visual experience, encouraging viewers to visit the SeaLife Centre’s website for more information.
Sealife Centre
With children as the primary audience, we utilised a generous budget to create a detailed, hand-drawn style. This approach ensured a captivating visual experience that resonated with young viewers and their families.
SCRIPT DEVELOPMENT
The script was a key element in this project, featuring narration by a child voice artist. This choice was made to enhance relatability and engagement, making the content more appealing to children and their parents.
Our animations seldom have the opportunity to work with such a delightful brief, showcasing clownfish, seahorses, jellyfish, and seagulls. The team employed traditional techniques and a children’s book-inspired color palette to bring these illustrations to life.
CHARACTER DESIGN
Character design was crucial to the animation’s success. We employed a hand-drawn style reminiscent of children’s storybook illustrations, creating characters that were both charming and emotionally engaging for the target audience.
We adopted a bold visual style that mimicked the classic look and feel of children’s storybook illustrations. This approach effectively resonated with our target audience of children and their parents.
PLANNING THE VIDEO: STORYBOARD
A comprehensive storyboard was essential for planning the animation. It allowed our team to visualize and refine the design before moving into the animation phase, ensuring the final product aligned with the project’s vision.
FROM STORYBOARD TO SCREEN
The storyboard artwork was meticulously designed to ensure all stakeholders were satisfied with the video’s visual elements. Use the tool below to watch the animation come to life.
The storyboard artwork was meticulously designed to ensure all stakeholders were satisfied with the video’s visual elements. Use the tool below to watch the animation come to life.
STORYBOARD
TRADITIONAL HAND DRAWN
The animation was executed using traditional hand-drawing techniques, providing an organic and high-quality feel. This method enhanced the video’s visual appeal and authenticity, setting it apart from standard animated content.
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OUR WORLD CLASS Talent
OUR WORLD CLASS Talent
Discover the creative process behind the animation by exploring behind the scenes with one of our skilled animators. Afterward, view the finished hand-drawn animated video to see the culmination of our team’s dedication and expertise.
FINAL VIDEO
You’ve seen the behind-the-scenes process—now watch the completed hand-drawn animated video in the window below!
You’ve seen the behind-the-scenes process—now watch the completed hand-drawn animated video in the window below!
FINAL VIDEO
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Response
Explainify’s animators created a stunning underwater world for the SeaLife Centre. The detailed illustrations and beautiful animation style truly surpassed our expectations.”
REBECCA SPECHA
