VIDEO OBJECTIVE
BAE Systems, a leading British defense contractor, engaged Explainer.nz to create a pivotal explainer video for their £20 billion bid to renew the Australian Navy’s fleet with the Type 26 Global Combat Ship. The goal was to persuade the Australian government that BAE’s advanced frigate was the best choice.
THIS VIDEO WON A $20 BILLION CONTRACT WITH THE AUSTRALIAN GOVERNMENT
Introduction
HOLLYWOOD WORTHY EFFECTS
Given that the Type 26 ship was still in development, capturing real footage was not feasible. We turned to high-end animation techniques, integrating Hollywood-level visual effects to avoid the typical appearance of standard 3D animation. By compositing our animated frigate into actual ocean footage, we created realistic effects that showcased the ship navigating through rough seas at full speed.
CONCEPT DEVELOPMENT
The focus was on illustrating the Type 26’s defense and security benefits rather than portraying it solely as a military asset. Our explainer video highlighted the positive impacts on humanitarian missions, job creation, economic growth, and deterrence capabilities. 3D animation allowed us to effectively showcase these advantages and the ship’s capabilities.
The Concept
MODELLING IN WIREFRAME
Play VideoCLIENT REQUIREMENTS
We used wireframe models within real-world live-action footage to achieve photorealistic and cinematic visuals. This approach helped visualize the Type 26 in a realistic setting before fully rendering the final animation.
FROM WIREFRAME TO cinematic footage
Our animators crafted dramatic sea scenes, transforming wireframe models into lifelike animations. Use the tool below to view the evolution from wireframe to polished cinematic footage.
WIREFRAME
FILM-QUALITY SOUND EFFECTS
Reproducing realistic sounds for a large naval vessel and accompanying helicopters on the open ocean posed a challenge.
Our foley artist meticulously crafted and mixed each sound, creating a soundtrack that mimicked real-life audio with precision.
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WATCH OUR CEO FOUNDER Charlie Southall
Watch Charlie Southall, Explainify’s CEO and Founder, as he discusses the BAE Systems project and offers insights into the animation production process.
Charlie Southall
WITH AN EYE ON THE DETAIL
Every detail was meticulously crafted, from the mission bay helicopter landing pad to the NH-90 helicopter, complete with the Australian armed forces’ kangaroo emblem. We focused on every element, including editing style, music selection, and backdrop design, to ensure a compelling and accurate representation of the Type 26 frigate.
Every detail was meticulously crafted, from the mission bay helicopter landing pad to the NH-90 helicopter, complete with the Australian armed forces’ kangaroo emblem. We focused on every element, including editing style, music selection, and backdrop design, to ensure a compelling and accurate representation of the Type 26 frigate.
FINAL VIDEO
View the final video below, which took four months and a dedicated team of six to produce. The result was a powerful and impactful animation that significantly contributed to the success of BAE’s bid.
View the final video below, which took four months and a dedicated team of six to produce. The result was a powerful and impactful animation that significantly contributed to the success of BAE’s bid.
FINAL VIDEO
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Response
“Explainify played a crucial role in our C-5000 bid to the Australian government. The explainer video they produced for the Type 26 Frigate was instrumental in our successful pitch and winning the contract!””
JAMIE MORSE
