Skip to main content
Contact Us

"*" indicates required fields

A cartoon figure with a cheerful expression sits at a wooden desk, with two books stacked on the right and a red desk lamp on the left. The background is light blue, and large lowercase green letters "AAT" appear behind the character.
Play Video

ANIMATED VIDEO CASE STUDY

Illustration of a smiling person with a backpack standing beside the logo of "AAT" in large lowercase letters. The character has a simplistic, cartoonish style with a light brown outfit and a teal backpack.
Illustration of a person with short brown hair walking. They are carrying a teal backpack, and "AAT" is partially visible in the background. The person is dressed in casual attire, including a brown long-sleeve shirt and grey pants.
VIDEO OBJECTIVE

AAT Animated Explainer Video: Capturing Career Progression

ANIMATED VIDEO SERVICE
Introduction
Illustration of a smiling person driving a car with the words "HAND DRAWN" in large white text in the background. The driver is looking forward, with traffic lights and directional signposts behind the car. The overall style is simplistic and cartoon-like, perfect for an AAT guide cover.

The Association of Taxation Technicians (ATT) commissioned us to create an engaging explainer video that highlights the training journey and timing process for one of their trainee accountants. The video aimed to visually represent the path of career progression within ATT.

DEVELOPING THE SCRIPT

Inspired by the theme of ‘moving forward,’ our team crafted a compelling script centered around a character who remains at the forefront throughout the animation. As the narrative unfolds, the environment around the character evolves, symbolizing his career growth and advancement within ATT.

EXPLAINER VIDEO SERVICES
A clipboard with a sheet of paper featuring the text: "Voiceover narration: If you’ve just joined us here at AAT, we’d like to start by saying hello – and welcome to the team. You’re now part of one of the world’s most acclaimed professional accounting bodies, helping make a difference each and every day.
THE SCRIPT
Illustration of a diverse group of individuals standing together, including a tall person in a green shirt and tie, people in casual and business attire, with a background of more faintly drawn figures. The image conveys unity and diversity, embodying the core values championed by AAT.
character animation

To visually convey the idea of progression, we employed dynamic motion design, creatively illustrating the transition from one stage to the next. This approach not only highlighted the character’s journey but also underscored the concept of steady advancement within the ATT framework.

Animation Styles
A sketch depicts a person in thought with "Calling AAI..." on a smartphone screen, a smiling figure waving, and bacteria labeled "CHOIR NITIES" connected by dotted lines, illustrating a connected network of concepts and the integration of AAT.
HAND-DRAWN ANIMATION

This project is a testament to Explainer.nz’s expertise in hand-drawn animation. We worked closely with ATT to develop a strong visual concept, refined character designs, and an intricately detailed storyboard, ensuring that every frame resonated with the narrative’s intent.

Hand Drawn Animation
Illustration of a person sitting at a desk using a laptop, with a lamp and stack of papers beside them. The word "STORYBOARD" is boldly displayed in large white letters across the background. The scene, portraying an AAT professional at work, is set against a textured, beige backdrop.
Cartoon illustration of a person working on a laptop at a desk with several books stacked beside them. A desk lamp shines on the workspace as the word "STORYBOARD" is prominently displayed in bold letters in the background. The scene subtly features an "AAT" logo, adding a unique touch to the design.
A series of nine hand-drawn sketches are displayed showcasing various scenes: a person reading a book, the letters "AAT," two people shaking hands with labels "Level 3" and "Level 4," a crowd, someone driving, a fork in the road, a person working at a desk with books, a graduate with diploma and smartphone, and a torn paper edge.
MAPPING OUT THE VIDEO: STORYBOARD
Play Video

Before diving into the animation process, we meticulously storyboarded the entire video. Given our commitment to hand-drawn artistry, we focused on perfecting the design, ensuring that the final animation would be both seamless and visually captivating.

2D ANIMATION

FINAL VIDEO

The completed animation takes viewers on an immersive journey, perfectly aligning with ATT’s message of professional growth and development. Watch the finished video below to see how we brought this concept to life.

The completed animation takes viewers on an immersive journey, perfectly aligning with ATT’s message of professional growth and development. Watch the finished video below to see how we brought this concept to life.

FINAL VIDEO

“

CLIENT
Response

“Explainify delivered a stunning hand-drawn animation for our organization. The video was thoughtfully crafted, and the team genuinely listened to our needs. Collaborating with them was a truly refreshing experience.”

THESE BRANDS HAVE TRUSTED OUR

explainer video production

The image shows the PlayStation logo with the word "PlayStation" written next to it in a stylized font. The logo consists of a stylized 'P' with an 'S' integrated into it, symbolizing the brand's iconic gaming system. For any inquiries or support, please contact us through our official channels.
The image shows the Virgin Atlantic logo, which consists of "virgin atlantic" in lowercase letters with a stylized, tilted airplane wing icon positioned at the top right corner of the text, symbolizing their commitment to customer contact and service.
The image displays the logo of Telefónica, featuring the company name in a stylish, bold, white font. The text is underlined with a thin line, set against a transparent background, symbolizing clear and seamless contact.
The image displays the Suzuki logo, featuring a bold, stylized "S" emblem to the left, followed by the word "SUZUKI" in capital letters. Both the emblem and text are white on a transparent background, creating a clean and direct visual contact with viewers.
Logo with the word 'SEALIFE' in bold, uppercase letters, designed to capture immediate attention. For any inquiries or additional details, please contact us directly.
A logo for Save the Children featuring a simplified white figure of a child with arms raised inside a circle, followed by the text "Save the Children" in white, creating an image easy to recognize and make contact with, all on a transparent background.
The logo features the text "Peroni Nastro Azzurro" in bold, white capital letters against a transparent background. "Peroni" is larger and positioned above "Nastro Azzurro," creating a strong visual contact that draws immediate attention.
The image shows the Microsoft logo, which consists of a grid with four squares of different colors (red, green, blue, and yellow) to the left of the word "Microsoft" in gray text, signifying a point of contact for innovation.
The image displays the L'Oréal logo, which features the brand name in white, uppercase letters "L'ORÉAL" on a transparent background. The text is clean and modern, with the apostrophe being a small, slanted line. For further details or inquiries, please contact L'Oréal customer service.
The image displays the Pepsi logo, featuring a stylized globe design with red, white, and blue colors next to the word "pepsi" written in lowercase, white letters. The bold imagery visually reinforces brand recognition and consumer contact.
The image showcases the Nestlé logo, featuring "Nestlé" in a white, stylized font with a capital "N" and the rest in lowercase. The unique character to the "t," accentuated above it, adds distinction. This logo is set against a transparent background for easy integration across contact materials.
The image shows the Google logo, featuring the word "Google" in a colorful and playful typeface, with each letter in a different color, inviting users to contact Google for more information.
White text reads "HONDA" in all uppercase letters with a bold, sans-serif font on a transparent background. The text is centered and occupies a significant portion of the image, making it easy to contact and recognize the brand instantly.
Logo of Domino's Pizza featuring a stylized white domino tile with two dots on the left side and one dot on the right side, alongside the word "Domino's" in white text. The logo appears on a transparent background, making it perfect for any contact materials or branding purposes.
A stylized, white logo against a transparent background shows the name "AVIVA" in bold capital letters. To the left of the text is a rectangular shape containing a vertical and horizontal bar forming an "L" shape. For more information or inquiries, please contact us directly through our website.
The image shows the Amazon logo, featuring the word "amazon" in lowercase white letters on a transparent background. Below the word is a curved arrow resembling a smile, starting from the letter "a" and pointing to the letter "z," symbolizing how Amazon covers everything from A to Z with ease of contact.
Green background with the Oxfam logo in white. The logo features a stylized depiction of a person inside a circular shape on the left, followed by the word "OXFAM" in bold capital letters on the right. For more information or to reach out, please refer to our contact details.
A white Puma logo on a transparent background, featuring the word "PUMA" in bold, block letters and a silhouette of a leaping puma above the text. For more information or inquiries, please contact us.
The image features the Johnson & Johnson logo, which consists of the brand name written in a distinct, cursive script font. The logo, appearing in white on a transparent background, evokes a sense of trust and care synonymous with personal contact.
The image features the logo of M&C Saatchi, displaying the text "M&C SAATCHI" in bold, white capital letters against a transparent background. For any inquiries, please contact us for more information.
Close Menu