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A medical professional in a white coat stands beside an MRI machine, holding a chart, reminiscent of an animated video example. The background features the BMA logo.

ANIMATED VIDEO CASE STUDY

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Logo for BMA Vector Animated Video. The design features the acronym "BMA" in bold, blue letters to the right of an abstract circular logo with interlocking shapes. Below, the text "VECTOR ANIMATED VIDEO" appears in smaller blue font, serving as a sleek animated video example.
VIDEO OBJECTIVE

The goal of the animated explainer video for the British Medical Association (BMA) was to attract medical professionals to join the organisation. Our mission was to create a compelling video that effectively communicated the benefits of BMA membership.

2D ANIMATION SERVICE
INTRODUCTION
AN EXPLAINER VIDEO FOR THE MEDICAL sector

To ensure the video resonated with its target audience, we employed precise and realistic artwork to represent medical environments, devices, and uniforms.

EXPLAINER VIDEOS
Illustration of a healthcare professional in a white lab coat using a tablet. They are interacting with various medical icons, including a heart, DNA helix, and stethoscope on a blue background. With the look and feel of an animated video example, a laptop and medicine bottle sit on the table in the foreground.
SCRIPT DEVELOPMENT

The script was a crucial component, crafted to deliver a persuasive and engaging message. It was designed to clearly convey the benefits of joining the BMA and encourage medical professionals to consider membership.

HAND DRAWN ANIMATION
A clipboard holds a typed document with the heading "VOICE OVER NARRATION." The text reads: "When numbers are based on facts, they speak volumes. With the BMA, there's strength in our numbers. In an animated video example, we illustrate how we've recovered over £14 million owed to our members in the last 10 years.
THE SCRIPT
A map of the United Kingdom with icons representing people connected by lines to circles with various faceless avatars, indicating diverse connections across different regions. The background is a blue wave pattern, much like an animated video example showcasing community links.
VECTOR ANIMATION

We utilised bespoke vector graphics to create a sophisticated and accurate visual style. By avoiding cartoonish elements, we ensured the animation maintained a professional appearance suitable for the BMA’s audience.

3D ANIMATION SERVICES
MOTION GRAPHICS

The animation featured fluid transitions and advanced motion graphics, resulting in a visually striking and polished final product. The design was focused on maintaining a seamless flow, enhancing the overall viewing experience.

MOTION DESIGN
Character Design
ANIMATION STYLES
Illustration of a diverse group of medical professionals in various uniforms, including doctors, surgeons, and nurses. Some are wearing lab coats with stethoscopes, while others are in scrubs and surgical attire. The background is a gradient of blue, resembling an animated video example.
An animated video example features an illustration of a network of nine diverse, stylized people icons connected by lines. The central icons depict professional interactions like a meeting, medical care, and office work. Surrounding icons represent individuals in various professional attire.
THE FINAL PRODUCT!

Our innovative approach and commitment to accuracy led to a highly effective explainer video that successfully motivated medical professionals to join the British Medical Association.

ANIMATION FOR A PROFESSIONAL Audience

Bespoke vector graphics were integral in achieving a sophisticated and professional look, aligning with the expectations of the BMA’s target audience.

An animated video example features an illustration showing three professionals under circular frames: a man in a suit, a female healthcare worker, and a male healthcare worker. Each is linked to checks valued at £16,000, £70,000, and £21,000 respectively, stamped with "ACCOUNT PAYEE" in blue.

FINAL VIDEO

Explainify’s innovative approach helped the British Medical Association inspire medical professionals to become members of the organisation.

Explainer’s innovative approach helped the British Medical Association inspire medical professionals to become members of the organisation.

FINAL VIDEO

“

CLIENT
Response

We were truly impressed with the final animation! It exceeded our expectations and resonated perfectly with our target audience.”

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explainer video service

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