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An orange background with a cloud and a navigation bar icon at the top. Below, the text "FISH4JOBS" is displayed with "4" in a lighter color. In an animated video case study style, there are simplistic illustrations of three buildings in the foreground, each resembling office or commercial structures.
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ANIMATED VIDEO CASE STUDY
Logo of the Daily Mirror's Fish4Jobs website. The text "Mirror" is large and gray, with "DAILY" in smaller gray letters above the "M". "FISH4JOBS" is below in bold, with "FISH" and "4" in orange, and "JOBS" in gray. Perfect for an animated video case study highlighting job search success stories.

FISH4JOBS VIDEO OBJECTIVE

Fish4Jobs, a prominent online job board, needed an explainer video to highlight the benefits of their platform. The goal was to showcase the platform’s unique features and enhance its visibility amongst potential users.

Introduction
An animated image with the text "VECTOR ANIMATION" displayed prominently in white, set against an orange background. The foreground features a stylized cityscape with various buildings and a person riding a scooter, reminiscent of an animated video case study.
Illustration of a cityscape with buildings on an orange background. A person on a scooter rides in the foreground, and the large white text reads "VECTOR ANIMATION" across the top, reflecting the essence of an animated video case study.
SCRIPT DEVELOPMENT

We crafted a compelling script that spotlighted the distinctive advantages of the Fish4Jobs platform for employers. To add personality and authenticity, we selected a voice artist with a regional accent, enhancing the video’s appeal and relatability.

A black clipboard with a white sheet of paper clipped to it. The paper has typed text that reads: "Voiceover narration: They’re the heart of every school, hospital, retailer, and manufacturer. They’re the grafters, the unsung heroes of our economy." This animated video case study highlights how most employers fail to reach them...
THE SCRIPT
A graphic titled "Representing Different Professions" shows an illustration of a person sitting at a desk with a computer, calendar, and other office supplies. The background is dark with predominantly orange and white accents, reminiscent of scenes in an animated video case study.

The explainer video achieved significant engagement, garnering high viewership and widespread sharing across social media platforms like LinkedIn, Twitter, and Facebook. This broad reach helped maximise the video’s impact and visibility.

A minimalist illustration featuring a white cloud with an orange outline, surrounded by various orange and white geometric shapes, including circles and crosses. Below the cloud, there's an orange horizontal bar. The design's vibrant palette is perfect for an animated video case study backdrop with its striking orange and gray background.
BOLD VISUAL DESIGN

Our animation team employed vibrant vector artwork to create a bold and modern visual style. The design featured clean lines, contemporary aesthetics, and dynamic colours, ensuring the video stood out and captured viewers’ attention.

MEETING CLIENT OBJECTIVES

The animated explainer video effectively increased traffic to the Fish4Jobs website and boosted employer registrations. The modern animation style, characterised by fluid visual transitions and striking visuals, played a key role in achieving these objectives.

Illustration of a cityscape with various buildings, including a hospital, store, factory, and clock tower, against an orange sunset background. The foreground features a wide road with minimal traffic. Trees and clouds add details to the scene in this animated video case study.
Illustration of an orange construction crane lifting a block with an excavator nearby, set against a dark city skyline. The text "2 Dimensional Backdrops" is prominently displayed at the top of the image, reminiscent of scenes from an animated video case study.

The animation style was sleek, contemporary, and impactful, characterized by smart motion design and smooth transitions.

FINAL VIDEO

The Fish4Jobs explainer video highlights Explainify’s expertise in creating engaging and impactful animation. The project underscores our ability to deliver content that drives results and enhances brand visibility.

The Fish4Jobs explainer video highlights Explainify’s expertise in creating engaging and impactful animation. The project underscores our ability to deliver content that drives results and enhances brand visibility.

FINAL VIDEO

CLIENT
Response

Explainify’s video was a game-changer for us. It vividly brought our brand to life and significantly increased traffic to our site.

Michael Sharpe