The animated video series produced for Imperial College London was designed to highlight various academic programs and attract prospective postgraduate students. The goal was to create sophisticated and visually appealing content that effectively communicated the unique offerings of the college.
Tailored Animation Style:**
Our animators developed a unique animation style specifically for this video series, focusing on elements like duration, pacing, and color palette to ensure the content was both informative and engaging for a postgraduate audience. The result was a series of explainer videos that resonated with the target demographic while maintaining a high level of sophistication.
The script was integral to the success of the videos, carefully crafted to convey essential information in an engaging manner. By focusing on clarity and audience engagement, the script ensured that the videos were not only informative but also effective in reaching prospective students.
To appeal to an adult audience, we avoided a cartoonish animation style, opting instead for a more refined approach. The use of London iconography was a key element in the design, emphasizing Imperial College’s prestigious location in the heart of the city.
Imperial College had a wealth of information to share about its courses, and our task was to present this content in a way that was both accessible and engaging. The explainer videos were designed to deliver detailed information efficiently, without overwhelming the viewer.
FINAL VIDEOS
The completed video series was a blend of informative content and visual appeal, featuring high-quality illustrations, smooth transitions, and a modern aesthetic that aligned perfectly with Imperial College’s brand. These explainer videos successfully attracted the attention of potential postgraduate students.
The completed video series was a blend of informative content and visual appeal, featuring high-quality illustrations, smooth transitions, and a modern aesthetic that aligned perfectly with Imperial College’s brand. These explainer videos successfully attracted the attention of potential postgraduate students.
FINAL VIDEO
“
Explainify’s ability to craft a sophisticated animation style that perfectly matched our target audience was remarkable. The videos were not only engaging and informative but also beautifully styled.”
