Illustration of a person holding a glass jar containing a ladybug, with the text "Natural History Museum" in the background. The person's face is partially obscured by the jar.

ANIMATION CASE STUDY

VIDEO OBJECTIVE

Explainify was tasked with creating an animated explainer video for The Natural History Museum, aimed at captivating a young audience by transforming creepy crawlies into fascinating creatures. Our goal was to make these insects engaging and educational for children.

ANIMATED VIDEO SERVICE

Introduction

A magnifying glass enlarges the word "ENTOMOLOGY" on a beige background with various insects around it, including a ladybug, an ant, a beetle, and a fly, reminiscent of a Natural History museum display.

ANIMATING INSECT WONDERS

To connect with the young audience, we chose an animation style inspired by children’s book illustrations. This approach helped present insects in an intriguing and approachable way.

DEVELOPING THE SCRIPT

Collaborating closely with The Natural History Museum’s experts, we crafted a script that was both accurate and engaging. This ensured that the explainer video was educational while keeping the content accessible and fun.

EXPLAINER VIDEO SERVICES

A clipboard holds a piece of paper with typed text describing the role of an entomologist at the Natural History Museum. It explains that entomologists study insects and their lives, behaviors, habitats, pests, diseases, and some describe new species. A voiceover narration is indicated.

THE SCRIPT

Illustration of six diverse characters standing in a row. Three are wearing lab coats and the other three are dressed casually, reminiscent of a scene you might find at a Natural History Museum. The text "CHARACTER DESIGN" is displayed prominently to the right on a blue-gray textured background.

Illustration of six diverse, stylized characters standing in a row, each with a unique appearance and clothing style, including lab coats and casual wear. Below them, the text "CHARACTER DESIGN" is prominently displayed in bold white letters against a textured blue background reminiscent of a Natural History Museum exhibit backdrop.

Animation STYLES

A detailed illustration of a beetle on the left and a hand-drawn sketch of the same beetle on the right, similar to exhibits found in the Natural History Museum. The sketch includes labeled anatomical parts with an arrow pointing to the head, labeled "BEETLE." The background is white with faint grey accents.

Hand-Drawn Insects

This project required meticulous hand-drawn illustrations of insects. Significant effort was invested in ensuring that the illustrations were both anatomically accurate and visually captivating.

Hand Drawn Animation

A watercolor illustration shows a smiling man standing in a grassy field with a cow and a rabbit nearby, reminiscent of scenes from natural history exhibits. A tree and a river are in the background under a partly cloudy sky. The word "STORYBOARD" is written in large white letters across the image.

A hand-drawn, black-and-white comic strip showcases a sequence of illustrations about entomology inside a Natural History Museum. It includes a person examining a bug, studying insects with a magnifying glass, and observing various tiny creatures. Elements include text, landscape, and scientific context.

PLANNING THE VIDEO: STORYBOARD

Detailed storyboarding was essential for planning the animation. We worked closely with the client to refine the design and ensure that the storyboard accurately represented the final video.

2D ANIMATION SERVICES

FINAL VIDEO

The completed animation masterfully blends entertainment with education. Watch the final video below to see how we transformed educational content into an engaging visual experience.

FINAL VIDEO

“

CLIENT

Response

Explainify created an exceptional animated video for us. The hand-illustrated artwork and artistic quality were outstanding and exceeded our expectations on every level.”

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ANIMATION CASE STUDY

hand drawn animation